RAJKUMAR DAS: Washing dishes has all the time been a cumbersome chore and the previous yr has solely accentuated the drudgery related with cleansing dishes. The prolonged keep at house has additionally elevated affinity in the direction of cooking at house, with shoppers experimenting with varied cuisines and new cooking methods. While the outcomes are assorted, one factor that has been fixed is the pile of dishes that every culinary creation leaves behind and the duty of clean-up.
Scrubbing pots and pans with powerful stains is a repetitive process and infrequently an onerous one that’s postpone by many till there are not any clear plates! The current previous has solely highlighted this in lots of households. To assist ease the burden of cleaning grease and difficult meals soil on dishes, ITC introduces the launch of Nimeasy, a Dishwashing Gel with Enzyme expertise that offers “Lift off Action”, easing the removing of greasy, oily and caught on meals particles from floor of the utensils!
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The Dishwashing gel has Neem extracts and Citrus perfume that go away the utensils smelling contemporary and washes away micro organism. It helps take away malodour of varied meals together with garlic, egg, onion, rooster, cooked fish and many others. ITC Nimeasy gives lifts off motion with its enzyme expertise that helps to take away meals particles caught on the floor of the utensils. After making use of the dishwashing liquid on the utensils with powerful meals soil like a ‘kadhai’ or strain cooker, the subsequent step is to soak them in water and go away it for 25 minutes for the enzyme expertise to point out its elevate off motion. The grease and difficult meals soil can then be washed away with out the trouble of scrubbing. ITC Nimeasy may also be diluted and used usually with a scrubber for different utensils like plates, spoons, dishes, and many others. The enzyme expertise led Dishwashing Gel permits ease in dishwashing chore by decreasing the trouble that has been related with scrubbing.
Commenting on the launch, Sameer Satpathy, Chief Executive, Personal Care Products Business Division, ITC Limited, mentioned,”ITC is an innovation driven organisation with significant investments in game changing R & D that enables us to craft solutions for the Indian consumer. Nimeasy, ITC’s first dishwash gel with enzyme technology, is designed for Indian cooking & kitchens, which eases the removal of greasy, oily and tough stains from utensils.”
ITC Nimeasy was launched in Kolkata with celebrated Chef Kunal Kapur and famend Tollywood Actor Madhumita Sarcar in an experiential session immediately.
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Chef Kunal Kapoor, Brand Ambassador, ITC Nimeasy, mentioned, “ITC Nimeasy Dishwash Gel with Enzyme Technology, challenges the thought behind dishwashing being a laborious activity. It brings ‘Safai Bina Ghisai’ which encourages us all to cook and experiment more without worrying about the effort needed to scrub dishes. Now you can just soak your utensils in Nimeasy and its enzyme technology provides a Lift Off Action that helps in the removal of greasy, oily, and stuck-on food particles. So, all the culinary enthusiasts, can now enjoy cooking without having to spend so much time scrubbing vessels.”
“I’ve found a love for cooking through the lockdown, the place my total household would sit collectively and share a second of calm amongst the ups and downs of final yr. However, after cooking, the trouble related with cleansing of greasy kadhai and the vessels was all the time overwhelming. But because of ITC’s Nimeasy Dishwash gel with Enzyme Technology, I can now proceed to discover and experiment with my culinary abilities with out having to place a lot effort into scrubbing the strain cookers and ‘kadhais’.” mentioned reputed actor Madhumita Sarcar.
২৪X৭ নিউজ বেঙ্গল এ সবার আগে পড়ুন ব্রেকিং নিউজ। থাকছে দৈনিক টাটকা খবর, খবরের লাইভ আপডেট। সবচেয়ে ভরসাযোগ্য বাংলা এবং ইংলিশ খবর পড়ুন ২৪X৭ নিউজ বেঙ্গল এর ওয়েবসাইটে। নিয়মিত খবরে থাকতে লাইক করুন ফেসবুকে ও ফলো করুন টুইটারে।
‘রঙ’ ছাড়া সংবাদ খুঁজে পাওয়া কঠিন। কোন খবরটা ‘খাচ্ছে’? সেটাই কি শেষ কথা? নাকি আসল সত্যিটার নাম ‘সংবাদ’! ‘ব্রেকিং’ আর প্রাইম টাইমের পিছনে দৌড়তে গিয়ে দেওয়ালে পিঠ ঠেকেছে সত্যিকারের সাংবাদিকতার। অর্থ আর চোখ রাঙানিতে হাত বাঁধা সাংবাদিকদের। কিন্তু, গণতন্ত্রের চতুর্থ স্তম্ভে ‘রঙ’ লাগানোয় বিশ্বাসী নই আমরা। আর মৃত্যুশয্যা থেকে ফিরিয়ে আনতে পারেন আপনারাই। সোশ্যালের ওয়াল জুড়ে বিনামূল্যে পাওয়া খবরে ‘ফেক’ তকমা জুড়ে যাচ্ছে না তো? আসলে পৃথিবীতে কোনও কিছুই ‘ফ্রি’ নয়। তাই, আপনার দেওয়া একটি টাকাও অক্সিজেন জোগাতে পারে। স্বতন্ত্র সাংবাদিকতার স্বার্থে আপনার স্বল্প অনুদানও মূল্যবান। পাশে থাকুন।
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